Tuesday, April 20, 2010

Turning A Gamble Into Certainty

What do a future restaurateur, human resource consultant and a wine maker have in common? They all asked the question “Should I start my own business?” The one question they all had an answer for was, “Do I want to continue doing what I am doing?” That answer “no” was the key motivator for starting their business. In these difficult financial times starting a new business seems like a gamble but it does not have to be.

A good start would be to reduce the risks by confronting reality. That does not mean giving in to fears and coming to a full stop. It means research the means to creating a successful business. Gain certainty with real answers for making sound decisions. Reduce risks by changing any gamble to a specific known. Allow yourself to make S.M.A.R.T. decisions.

On September 11, 2001 Jim Waters was a New York City firefighter faced one of the most tragic experiences of his life. Not long after he made a career and life changing decision to turn a hobby into a dream. To meet him you need only visit his now family owned and operated Waters Crest Winery in Long Island’s North Fork wine region. He’ll forever be remembered as one of America’s heroes. He also made it on to my list of favorite winemakers.

In both careers there is risk. Both careers require you to make very important decisions; some life threatening others financially distressing. So when it comes to the transition it is simply a matter of how to make the change. There are always tough choices in life – so gamble with it? Live life knowing, with certainty, it is the right life for you.

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