Search For Existing Research

The hobbyist with an entrepreneurial spirit will eventually come around to the idea of turning the hobby into profits.  What often stops them are the words "I don't know." Why not find out by getting the facts from credible research often available online?  Are you curious about the costs and realities of starting up a winery?  I did a little research and here is a quick easy snapshot posted to my website: 
    www.divinitatis.com/wineryinvestment.pdf
Notice that wineries small and large turn a profit within 3 years.  Research like this can be used when presenting your dream to investors.  Use existing research and jump start your hobby turn business dream.  Use your answers to "I don't know" into a profit.

Another Start-Up Tries to Sell Wine Online

Any article or story about balanced entrepreneurs interests me.  When it is wine industry related you've got may full attention.  Claire Cain Miller hooked me with the title above.  Below is part of an article she wrote about not just the business but the driving force, Lloyd Benedict.  Enjoy!

Despite all the other products we now buy online, Web sites selling wine have struggled. Consumers don’t automatically think of the Web when they want to buy wine, and labyrinthine laws complicate the shipping of wine between states. During the dot-com craze, several wine e-commerce start-ups were born and died.

A new start-up, AmericanWinery.com, is betting that the time for online wine has finally arrived.

The site, which was founded in 2007, has the requisite Web 2.0 tools for wine aficionados. Winemakers can post their tasting notes and tips for tourists who want to visit their vineyards. Wine drinkers can buy, rate, review and discuss wine. A blog offers recipes with wine pairings and interviews with winemakers, and a wine encyclopedia defines terms from “abboccato” to “zinfandel.”

AmericanWinery.com’s founder, Lloyd Benedict, is also tapping into the latest foodie craze: buying local. Three-quarters of the 435 wineries that sell on the site are small vineyards that produce fewer than 1,000 cases of wine each year and sell in few or no stores. These winemakers don’t have other ways to reach customers beyond those that visit their tasting rooms and don’t always have the resources to set up their own e-commerce sites, said Mr. Benedict, who wears a “Support Your Local Winemaker” T-shirt to trumpet the cause.
 "Take me to this leader."

or continue this article...

“People in the United States are producing fantastic wine, but they are barely making it,” said Mr. Benedict, who has seen wineries go out of business in Walla Walla, Wash., where the company is based, because they can’t reach enough customers. “Direct sales are a turning point for them.”

Many start-ups tried something similar during the dot-com bubble.Wine.com, a major online wine seller, has imploded and rebuilt itself several times in the last decade. Other start-ups weren’t so lucky. Wineshopper.com, which sold a 45 percent stake to Amazon.com in 1999 when it first tried to enter the wine business, didn’t succeed and merged with Wine.com in 2000.

Wine will never be easy to sell online, said Barbara Insel, chief executive of Stonebridge Research, a consulting firm for the wine industry. Wine purchases are driven by recommendations from trusted friends or salespeople, a visit to a winery or a special experience at a restaurant, she said. “You don’t get that just from going to a Web site. It’s the ultimate experiential purchase.”

Still, consumers’ interest in buying wine online is growing, said Jeremy Benson, president of Benson Marketing Group, a Napa Valley wine marketing agency. In the last 30 years, he said, the number of wineries in the United States has bloomed to 6,000 from 300, while the number of wine wholesalers has shrunk to 200 from 12,000. As a result, more and more people visit vineyards, can’t find the wine they want in the store and go online to buy it.

Nonetheless, Mr. Benson said, only 10 to 20 percent of most wineries’ business comes from the Web.

AmericanWinery.com hopes to fill that void. The site is free for customers and vintners. When a winery sells a bottle of wine through the site, AmericanWinery.com processes the payment and the wineries are responsible for shipping. Shipping is $15 for one to three bottles and $25 for a case.

Wineries set the prices for the wine, which range from $5 to $1,000 a bottle. AmericanWinery.com keeps 10 percent of that and returns 90 percent to the winemaker.

That is a crucial difference between his business and other e-tailers, Mr. Benedict said. Many of them operate as re-sellers or wholesalers, keeping the wine in warehouses and handling the entire transaction. A typical distributor gives the winemaker 50 percent of the sale price, according to Mr. Benson.

For example, Amazon.com, which is reportedly starting a wine e-commerce service sometime soon, is said to be using a fulfillment service called New Vine Logistics to store and send wine and will give winemakers 47 percent of the retail price. (Amazon did not respond to a request for comment.) Wine.com operates nine warehouses.

Mr. Benedict said it was important to him to leave distribution up to the wineries — a lesson he said he learned from the travails of wine e-commerce start-ups during the dot-com bubble. “Looking at the bust, I’m dead set on never touching the product,” he said.

One advantage of using a service like New Vine Logistics: it will navigate the maze of confusing shipping laws that govern whether and how out-of-state wineries can ship wine to each state. Thirty-five states allow wine to be shipped into their states, but each has different rules, and most require winemakers to buy licenses, pay sales tax and fill out paperwork, said Mr. Benson, who is also the executive director of Free the Grapes, an organization that advocates easy, direct wine purchasing.

Mr. Benedict said he planned to have a system in place by December to coordinate these shipping licenses so that winemakers on AmericanWinery.com can sell to customers in the majority of states.

Mr. Benedict, who at 24 has only been able to legally drink for three years, said he first became interested in wine when he moved to Walla Walla to attend college in 2002. The region is a burgeoning wine destination.

He started the site with $2 million from angel investors as a free service for winemakers to post information about their wines online for other vintners or for visitors planning a trip to the vineyard. Winemakers quickly asked him to add an e-commerce feature so that consumers could buy wines. He did that a year ago, and 35 to 40 new wineries sign up each month.

Still True: Actions Speak Louder Than Words

Our best evidence of people's true feelings and beliefs comes less from their words than from their deeds. Observers trying to decide what people are like look closely at their actions. Researchers have discovered that people themselves use this same evidence -- their own behavior -- to decide what they are like; it is a primary source of information about one's own beliefs, values, and attitudes (Vallacher & Wegner, 1985).

It does not hurt to check in with ourselves from time to time (or daily in times of change).
Let's pose the questions:

What does my behavior say about me?
What actions of others are drawing my attention?
What will I do today that will reflect my own beliefs, values, and attitudes?

If we ask the questions we are 1/3 closer to greatness.
If we answer the questions we are still another 1/3 closer.
If we act on our intentions we 99.9% there. The last 1% is reserved for those of us that go back to question one throughout our lives.

Forget About the Competition: Lead & Develop Success

"It's mind over matter, I don't mind because you don't matter." -me

The "you" in this quote refers to the competition. Its time we stop giving our energy and focus to them.  Your own ability to deliver a quality product and outperform the rest depends on your leadership not theirs.  You take control of what happens in your business.  Every second given to checking out the competition is a second away from your personal best. 

When asked what they do to outperform the competition, Ron McManis of McManis Family Vinyards responded: "Our focus is on three things: quality, consistancy and value."

Ron is not checking out the competition's quality and consistency.  He's focusing on his business and what he controls and accomplishes.  Competition is a diversion from success. When you started your company or developed a vision, did it have anything to do with competition?    Maybe quality, consistency and value is what you too want to deliver.  Decide on what they looks like to you. 

Forget about the competition because they don't matter.  What three things you do to lead, succeed and consequently, outperform the competition?

Turning A Gamble Into Certainty

What do a future restaurateur, human resource consultant and a wine maker have in common? They all asked the question “Should I start my own business?” The one question they all had an answer for was, “Do I want to continue doing what I am doing?” That answer “no” was the key motivator for starting their business. In these difficult financial times starting a new business seems like a gamble but it does not have to be.

A good start would be to reduce the risks by confronting reality. That does not mean giving in to fears and coming to a full stop. It means research the means to creating a successful business. Gain certainty with real answers for making sound decisions. Reduce risks by changing any gamble to a specific known. Allow yourself to make S.M.A.R.T. decisions.

 On September 11, 2001 Jim Waters was a New York City firefighter faced one of the most tragic experiences of his life. Not long after he made a career and life changing decision to turn a hobby into a dream. To meet him you need only visit his now family owned and operated Waters Crest Winery in Long Island’s North Fork wine region. He’ll forever be remembered as one of America’s heroes. He also made it on to my list of favorite winemakers.

 In both careers there is risk. Both careers require you to make very important decisions; some life threatening others financially distressing. So when it comes to the transition it is simply a matter of how to make the change. There are always tough choices in life – so gamble with it? Live life knowing, with certainty, it is the right life for you.

Memorable Experiences Drive Our Decisions

Memorable refers to the depth of understanding that comes by allowing experiences to speak to one another: familiar and exotic, new and old, or side by side.

I find my expectations around the taste and quality of wine vary depending on my surroundings or the location. Location can mean any number of places: countries, regions, large or small wineries, family-owned wineries, in a restaurant or at home. Some of my favorite and most memorable experiences are those visits to small family-owned wineries in the middle of nowhere.

While driving through Franconia, Germany, and we saw a small sign near a driveway that read “Wein.” We made a right turn and parked in front of a simple house with a typical wooden swing set near the house and a heavy wooden door with a doorbell, which we pushed. An old woman (OMA or Grandma) opened the door. Her face and hands were weathered from years in the fields. Her hands looked strong, a finger was missing and there was plenty of earth under her nails. She spoke German with a regional accent so strong we could hardly understand her. However we all spoke “WINEeese” without strain.

When we asked if we could taste her wine her face lit up! She was cute as she wobbled back inside gesturing for us to follow her. She opened a little refrigerator and pulled out bottle after bottle of wine, all sorts of wine. If I remember correctly the bottles were already open and few had labels. She poured wine for each of us including herself.

Our expectation for the wine’s taste and quality was low. We were CORRECT; it was mostly undrinkable and nothing we would buy in a store. BUT we were having a fabulous time just soaking up the old woman’s joy of sharing wine with strangers. We stayed for at least an hour. She doted over our daughter pouring her glasses of varying grape juices: red, purple, white. Hayden eventually went to play on the swing and we bought wine.

I can’t say whether or not we ever drank the bottles we bought. It doesn’t matter – it was a memorable experience. It drove our decision to buy undrinkable wine.

 Memorable refers to the depth of understanding that comes by allowing experiences to speak to one another:  familiar and exotic, new and old, or side by side.  Can you create an experience so wonderfully memorable that you could drive another to buy even the undrinkable?

Dictate Your Own Schedule, Business & Life

You dictate your schedule, your business and life. This is the powerful mindset you need to successfully be a leader. I caution anyone that sees it the other way around. If you WANT to give your control and passion to someone or something else this is not the blog for you.

Yesterday the sun was shining and was the warmest day of 2010. I had planned to be in the office all day. Tuesday coaching sessions start at 6am and wrap up by around 11. I develop new business the rest of the day. That can mean a networking luncheon, follow-up calls, writing this blog or my ezine. Sometimes I schedule my own personal development.

Given the beauty of the day and the call of the convertible I made some adjustments to my plan. Why couldn’t I write, network and research in the wine country? I checked in with my boss (that would be me) and declared it an excellent idea!

I ventured to Bucks County Wine Trail, PA. This was a work day and I planned to do it my way. The beauty of a vineyard is my place of inspiration. As I sat in the sun and sipped wine I focused on all the same tasks I would have in the office.

The people I met either worked at the winery or were business owners in search of a release. It gave me a chance to connect within my niche. Everyone we meet can use your expertise or services someday. Who knows maybe you need there’s, right?

Don’t be afraid to change up your business day. Resentment, longing and frustration are clear indicators you need attitude adjustment. Talk to your boss (that’s you) and get a new perspective on how to get a handle on your schedule, business and life.

WINE ENTHUSIAST RECOMMENDATION:

If you ever get to Bucks County, PA, be sure to visit Crossing Vinyards & Winery. The property is majestic, they have award winning wines, and Mary is absolutely delightful.

If all this sounds unachievable consider giving me a call for Life Coaching.

If you would like to inspire others with your own success stories use this blog to COMMENT!